5 Tips that Will Make You a Successful Content Marketer in 2017

5 Tips that Will Make You a Successful Content Marketer in 2017

The importance of on-site SEO will always remain, but at the same time, you need off-site SEO. You need to be sure that you have a great content marketing strategy in place while opting for getting listed in good directories, writing press releases and …

Great content is no accident. It requires careful planning to provide the value and variety your audience craves. At TopRank Marketing, we create content for dozens of clients. That’s a lot of blank space to fill. But when it’s over, we know the high was worth the pain (sorry, now I have Taylor Swift stuck in my head for the rest of the day. Hopefully you do, too).

So what are the tricks to be on the crest of a wave in 2017?

1. Behavioral Factors as Litmus Test for Your Website

Google has long been dreaming about teaching the crawlers to assess the usefulness of the content. Although artificial intelligence still can’t cope with it, the search engines are rather close to achieving this goal.

7 Tips that Will Make You a Successful Content Marketer in 2017

A part of this evolution was the refusal of the semantic analysis and taking into account the interaction indicators such as the bounce rate and the time that the visitor spends on a website. For example, if a user comes to a website from the search, remains on it for a while, and then goes to another page of the same website, that means the content is informative, useful and original.

Behavioral factors are almost impossible to imitate, but they show the quality and informative value of the content. What does it mean? Obviously, well-written content is a more accurate way to reach to the top of Google than uninformative nonsense stuffed with keywords.

In 2017, the ability to study the actual problems of the audience and solve them is paramount.

2. Content Effectiveness

All sorts of measurements and analysis will continue to play an important role in the development of content strategies. For example, content managers will have to carefully monitor the attractiveness of the content by the geographical factor.

Also, you need to be aware of how each article, image, video, etc. affects the conversion, that is, it is necessary to delve into how these components affect the buyer’s actions on the website, from the first click to the purchase of goods and services.

The metrics of behavioral factors will show you how users interact with your content.

7 Tips that Will Make You a Successful Content Marketer in 2017

3. Video-Content

As platforms such as Instagram, Snapchat and YouTube continue to grow in popularity, it is easy to understand that video content will become an increasingly important part of the marketing plan for any business. Live broadcasts will continue to be in trend, which is proved by the fact that Facebook has added features for live streaming.

Video content is also great for improving behavioral indicators – a ten-minute video better holds the visitor’s attention than an article of 2 000 words in length.

4. Creativity and Originality

Creative ability is now more important than ever (and for sure more important than SEO tricks). Earlier it was believed that websites need some special “SEO-texts,” but in the era when the time spent on the website as well as a response is social networks affect rankings, it is very important to fill the website with high-quality materials written by talented copywriters.

Appealing headlines, intriguing subheadings, unique author’s style and corporate posts – all these will catch readers’ attention.

7 Tips that Will Make You a Successful Content Marketer in 2017

5. Latent Semantic Indexing (LSI)

LSI is the ability of crawlers to use mathematical methods to decipher the patterns and relationships between the various components of text and assess their relevance to the subject of the website and the search criteria. This intelligent search for conformity of the keyword with the rest of the article and the website helps Google better understand the content of the article. Although the LSI principles known since 1988, they are still very effective.

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