Google is undoubtedly the biggest search engine on the
earth. In reality, the site is actually associated with online search and many
a times we hear folks saying “I will Google it” when they have to
find some info on the Internet. To be able to attract more visitors, business
owners have to optimize the sites of theirs for Google. Optimizing for the
search giant isn’t actually a simple process because there are a number of
factors that have to be considered. Individuals also have to understand about
the algorithm software used by Google and just how it’s updated regularly so
that they are able to change their SEO techniques accordingly.
Google updates its search algorithm from time in order to
time, refining it more and more, to provide users with better results as well
as to stay away from the manipulation of results by improper SEO techniques.
With the updates the company has been attempting to present in its results
pages only those sites which actually provide some value to users. Several of
the most significant Google algorithm updates have been Panda in 2011 and
Penguin in 2012, the latter being especially relevant in regards to inbound
links to a website. These updates significantly affected search engine
optimization techniques as they penalized those sites that offered low value
After the updates, many sites lost the ranks of theirs and
were actually banned as they indulged in improper practices to build links. In
May twenty two, 2013 the update Penguin 2.0 was released, and it made the indexing
process a lot more sophisticated. It was an anti spam update which targeted
sites that only spammed the visitors and didn’t offer any valuable content.
After this update, webmasters started giving more importance to creating
quality content and building links through methods which are actually approved
and appreciated. General, the updates dramatically changed the way folks use to
enhance the websites of theirs and it encouraged webmasters to produce valuable
In September 2013, Google added another “animal”
in his zoo: Google Hummingbird, which improved the semantic analysis of search
queries. The update was launched mainly in order to better interpret the
queries made by users and additionally, it supports the voice search feature,
which is currently widely used because of the growing popularity of mobile
devices. With the Hummingbird update, the company has taken a great leap in the
way it indexes sites. It’s reduced the importance given to backlinks and now it
focuses more on the acceptance of site on social media to figure out whether
they should be indexed a lot more frequently.
Down the road, the business will definitely update its
search algorithm a few more times. Although it’s not possible to predict what
the updates are going to be like, we are able to easily assume that they’ll be
aimed that improving the experiences of users when they use the services of
Google. These updates will certainly affect SEO practices but they’ll surely be
favorable to those sites that think about the visitors and create quality
content. Creating valuable and quality content is actually the only way for a
site to attract the attention of Google and get indexed by it more regularly.
Last month Google rolled out their so-called “Fred” update. A recent poll from Search Engine Roundtable found that 44.2% of sites were impacted by this update.
K Prakesh In simple words Google Fred is about Website Content. It targets to those website which have Thin Content.
Thin content relates with the quality of your content, errors like spelling, grammar, Unnecessary bold, content patter, Head Tags etc.
You can check two below links to understand it in details.
What is thin content and how to fix it
Google’s Fred Algorithm Update – 5 Steps to Take Now!
Over the last few weeks, I’ve seen dozens of site owners complain about their rankings.
I’m not one of those people. In fact, whenever I see Google announce an update, I smile. That’s because my traffic almost always goes UP after Google rolls out an update.
And this update was no exception. My traffic is way up compared to last month.
I’m not sharing this with you to brag. It’s to show you that there’s a better way to do SEO…a way that works in the short AND long-term.
In short, this approach is:
Publish the right types of content
Build links to that content
The question is: how do you create the right types of content? And even more importantly: how do you build links to that content?
As you might expect, this is something we cover in SEO That Works 2.0, my online course that shows you how to get higher rankings and more traffic.
While enrollment is open right now, it closes tonight (at 11:59pm Pacific).
And keep this in mind:
Even though I’m a seasoned SEO pro (Forbes recently called me “a recognized SEO expert”), I ignore most Google updates.
(Sweet Brown said it best: “Ain’t nobody got time for that!”)
Instead of stressing about updates, I keep my head down and focus on executing my proven SEO That Works blueprint.