1) Eagerness to learn
The digital marketing industry is both rapidally growing and incredibly competitive. It’s easy for businesses to differentiate between candidates who have the eagerness to learn, and who are along for the ride. Digital marketing industry requires passion and a desire to succeed.
2) Stay Updated
You need to keep on top of industry news by following leading digital marketing sites and influential people on social media. As the top players such as Google, Facebook and Twitter regularly tweak their paid advertising platforms and algorithms, you’re in for a wild ride if you don’t keep on major of the latest changes.
Surround yourself with the people more talented than yourself. The people you meet will be your on-going support network when you run into some problems, as well as help to open doors to possibilities you might not have otherwise found.
Attend industry meetups and conferences in your area to nurture relationships with other digital marketers and raise your skill set through in-depth workshops and presentations.
4) Personal Projects
Try out your personal ideas and don’t just treat industry leaders’ opinions as gospel. Everything isn’t always black and white in the digital marketing industry with numerous grey areas between best practice and what can actually get results for a business.
Every digital marketer should have individual projects to test out theories, try their hand at multiple disciplines (SEO, PPC, SMO, Content Marketing etc.) and be able to take accountability for the success or failure of a project.
5) Learn the terminology
Digital marketers needs to be comfy with acronyms such as PPC, SEM and SEO. They are all very different terms with a misinterpretation of them being a clear sign that you have a beginner’s skill set and need further training. The quality to analyse digital marketing campaigns and understand what elements worked or not is dependent on your power to understand industry jargon.